Seafood New Zealand Friday Update 24 July 2015



Friday Update is Seafood New Zealand's weekly email from our Chief Executive.

Friday, July 24, 2015


Orange roughy scientific voyage


Click to watch video



Video of orange roughy a kilometre below the surface is helping assess stock numbers.
The live footage from surveys in the Cook Canyon and Puysegur off the west coast and south of Fiordland that was completed last week received wide media coverage.
Industry stakeholders are using the latest science and technologies to ensure fisheries are sustainably managed.
The two areas currently being surveyed have not been fished for some years to allow stocks to rebuild.
The Deepwater Group has worked with Australia's Commonwealth Scientific and Industrial Research Organisation (CSIRO) to develop a world-leading multi-frequency acoustic optical system.
"Video footage from these depths has never been captured in real time at the surface like this and the results look very promising," Seafood NZ executive chairman George Clement said.
Harvest levels in established roughy fisheries on the Chatham Rise and Challenger Plateau are conservatively set, with a maximum of four in every 100 fish taken.
The promising survey by the Amaltal Explorer and the interest it engendered also gave some pointers to the rapidly changing media scene.
With the gutting of newsrooms prompted by the rupturing of the newspaper model, traditional media is undergoing cataclysmic change. Ask an editor about circulation and the response will be muttering about total audiences. Print is a dirty word, even though newspapers still provide the bulk of revenue and there is still no coherent strategy around monetising the web. Video on news websites is seen as the saviour. Even Radio New Zealand sees a digital future when it might be better advised to concentrate on its declining core audience. That fractured media landscape provides both opportunities and challenges for organisations trying to get their message across. The days of simply putting out a press release and hoping for the best are over. With the media companies continuing to haemorrhage, ready made content is a godsend.
The roughy coverage was excellent cut through in a week when two trivial issues were dominating social media - Max Key's holiday video and Chrystal's crotch shot from Dancing With The Stars, promptly labelled Keygate and Crotchgate.
And then you had pigeongate.
Faith was restored somewhat after an analysis of media pick up of the roughy package.
TV3, Radio NZ, Stuff, Scoop and Voxy all ran the story and some or all of the video coverage. The Southland Times and Nelson Mail also published reports on the survey. However, The New Zealand Herald, fixated by Auckland house prices and Max Key's hot girlfriend, elected to ignore it.
The digital age means anyone can become a publisher.
As well as targeting established media, that is the avenue Seafood NZ is proceeding down with its own electronic newsroom.
Professionally prepared and edited video presented in segments that allow all or part of the content to be readily adapted is the key to this.
Coupled with social media like Facebook the reach can be remarkable.
As of yesterday, 11,112 people read the orange roughy post.
Of those, 3046 viewed the video.
The democratic nature of the medium allows anyone to comment in any way they wish, which carries some risk to those putting material up.
In this case there was one negative comment.
Joel Compton posted: "Video of the mouth of the net? How wide 200m 300m sick?"
While this requires some interpretation, it is fair to assume it is suggesting a massive net is being used and the respondent is antagonistic.
He is also incorrect.
A response was immediately posted setting the record straight.
"Hi Joel Compton. The mouth of the net is around 25 metres wide."
That demonstrates another lesson of social media. 
It can be a powerful tool but it needs tending - set and forget is not an option.



2015 New Zealand
Seafood Industry Conference




In the Media



NZ King Salmon wants to move
into Southland

Stuff Business (July 23) reported on New Zealand King Salmon being interested in expanding into Southland. The report quoted New Zealand King Salmon Chief Executive Grant Rosewarne saying $100 million in investment and 150 jobs could be generated by the expansion. During the past month, NZ King Salmon has been meeting with representatives from Southland's four councils and Venture Southland to discuss its possible expansion into Southland.
Click here to read the full story.



NZ King Salmon CEO Grant Rosewarne


NZ King Salmon plans major expansion in Southland

Radio New Zealand (July 24) reported on New Zealand King Salmon's plans for major expansion into Southland on their Morning Report programme.
Click here to listen to the story.




Research hub for seafood industry

Nelson Mail (July 23) reported on the announcement of a purpose-built facility at Port Nelson to house crown research institute Plant & Food Research. The planned 2,300 square metre facility will provide office and laboratory space for 38 research and support staff. The reported quoted Nelson MP Nick Smith saying the significant new centre was great news for the region. "This investment helps lock in Nelson's status as the seafood capital of New Zealand. The industry already contributes $300 million per year in GDP and 3,000 jobs to the regional economy but the future depends on an ongoing investment in science and technology to generate more value, maintain high food standards and ensure sustainability of the resource". 
Click here to read the full story.




Maori Fisheries restructure begins

Scoop (July 22) reported on plans to restructure Te Ohu Kaimoana, including giving iwi control of Aotearoa Fisheries and its $543 million fishery assets. Iwi will be consulted over the next year to find a fair way to evenly distribute power between tribes and fund the fishery trust body. Plans for the restructure have begun and are expected to be presented to parliament in September 2016, Te Ohu Kaimoana chairman Matiu Rei told the Maori Affairs Select Committee.
Click here to read the full story.




Solander's gourmet goodies

Nelson Mail (July 21) reported on Solander, a Nelson seafood company, "quietly growing the range of products they supply and produce, moving from a reasonably traditional seafood company to an added-value business." The report said Solander was one of those old Nelson companies that many people are aware of but because it doesn't make headlines in the news the company and the things they do tend to stay below the public radar.  
Click here to read the full story.



Drop Your Boss - Sky Dive


If you’ve ever wanted to push Sanford General Manager (Processing) Ted Culley out of a plane, now’s your chance. Culley is taking part in the Drop your Boss Skydive in October to help raise funds for the Foundation for Youth Development's Kiwi Can initiative.
He hopes to raise $10,000 to support Kiwi Can's programmes in five Marlborough schools. About $3,950 has been donated already. Donors can also make bids in the comments box on the donation page. The highest bidder gets to push Culley out of the plane!
"The things the kids learn in their Kiwi Can lessons are not just for use in the school, they’re what we want our staff to have, they’re what we want our communities to have. Why wouldn’t we make an effort to begin teaching these things to our children and set them on the right track for life?" Culley says.
Click here to make a donation!





Marlborough Marine Futures Project

The first forum for the Marlborough Marine Futures Project, organised by The Marlborough Sounds Integrated Management Trust is being held on August 9. NIWA will present its Atlantis model to highlight how information on the marine environment can support good decisionmaking. Trustees will report on progress with agencies and how they see things developing over the course of this year.
From 10am to 3pm at Port Marlborough Pavilion, Endeavour Park, 181 Waikawa Road, Picton. 
For more information email