Seafood New Zealand Friday Update 21 August 2015



Friday Update is Seafood New Zealand's weekly email from our Chief Executive.


Friday, August 21, 2015



Seafood Industry Conference keynote speaker Ian Proudfoot.


Seafood industry on an upswing

The seafood industry should be shooting for a $6 billion export market, four times its current level.
That was the challenge from Ian Proudfoot, Global Head of Agribusiness for KPMG, in his keynote address to this week’s Seafood NZ conference in Wellington.
He sees the current target of $2.5 billion by 2025 under the Business Growth Agenda as being too timid.
Proudfoot’s scenario is another 10 years out, at 2035, and it paints a radically different picture of New Zealand’s export profile.
Beef and veal would lead the way, not dairy, with aquaculture having the potential to go to $4 billion and wild fish adding another $2 billion.
New Zealand seafood production can feed around $40 million people but we should be aiming at 5 percent of 800 million, an elite who can afford to pay a premium.
Technology, tailoring food needs to different lifestyles such as ageing and urban, awareness of evolving diets and new forms of protein and religious adherence all created opportunities.
Our strengths include the ease of doing business, high education participation and quality of life and low corruption.
The weaknesses include poor innovation, low incomes and no international city.
Auckland is huge in New Zealand terms but it is does not attract international attention – companies do not set up regional hubs here.
Proudfoot’s stimulating address to the sellout conference of 270 delegates followed the opening by Primary Industries Minister Nathan Guy who affirmed the value of the seafood sector to the New Zealand economy.
He confirmed an operational review of the Fisheries Act would be undertaken by MPI officials.
Possible options include changes to fisheries management processes within the current legislation, regulatory change and amendments to the Fisheries Act.
Seafood NZ has been pushing for such a review for more than a year, arguing that the current framework is out of date, is stunting investment, holding the industry back from realising its potential and welcomes its announcement.
Guy says the long term aim is to deliver greater net value to all sectors – commercial, recreational and customary – while enhancing the sustainability of our fisheries.
The review will not undermine existing rights, core elements of the Quota Management System or Treaty settlements.
“This operational review will help strengthen public confidence and social license for fishing and foster community support by providing opportunities for involvement in local area management,” Guy said.
“This is a high level review and as such it won’t be getting into the detail of things like bag limits or quotas.”
At a follow up meeting with MPI officials yesterday the seafood industry was invited to forward its review proposals.
SNZ will consult stakeholders and build on submissions already made around excessive and misaligned cost recovery levies, the penalty regime, deemed values and legislative reform.
Guy also made reference to the elusive proposed Marine Protected Areas Act, which will include provision for the two recreational fishing parks in the Hauraki Gulf and Marlborough Sounds that were announced by the Government during last year’s election campaign. A discussion paper, initially due by the end of 2014, will now be released “later this year”.
Guy acknowledged this is a complex area with so many differing agencies and stakeholders involved.
Aquaculture was another difficult area where “regional councils have struggled to provide space for the growth of this industry which offers real opportunities for regional development”.
He said the objective was to give clearer national direction and improve certainty for investment and reconsenting.
“I am convinced that together, Government and industry can achieve a doubling of the value of our exports by 2025.”
Now for a quadrupling.

* The Minister returned for the evening’s reception where the extensive seafood banquet included toothfish and Bruce Hearn’s Tio Point oysters matched with Tuatara craft beers.




Read the latest Seafood New Zealand magazine issue online by clicking on the cover image.



In the Media



Officials: New Zealand's seafood sector 'performing well'

Intrafish UK (August 19) reported on Ministry of Primary Industries' principal advisor fisheries science Dr Pamela Mace's presentation to the 2015 New Zealand Seafood Industry Conference. The report quoted Dr Mace as saying New Zealand’s fisheries were performing extremely well overall, at least as good as or beyond the standard of the best in the world. “Around 83 percent of individual fish stocks of known status and 96 percent of landings of known status are above or well above the level where sustainability issues might be a concern”, she said.




Sanford, Sealord-backed trawl method could boost NZ fishery value by $43 million

Undercurrent News UK (August 19) reported on Precision Seafood Harvesting's (PSH's) revolutionary sustainable trawling method having great potential for increasing the value of New Zealand’s fisheries by more than $43 million per year by 2025. The report was based on PSH program manager Dave Woods presentation about the method at the the 2015 New Zealand Seafood Industry Conference. The Precision Seafood Harvesting (PSH) technology, known as a Modular Harvest System (MHS) is a potential replacement for traditional fishing methods. Using a large flexible PVC liner with specifically sized holes along its length, it allows undersized fish to escape before being brought on board a fishing vessel.



Seafood New Zealand backs
legislation update

Radio New Zealand (August 20) reported on Seafood New Zealand backing a move to review fisheries regulation. The report quoted Seafood New Zealand Chairman George Clement saying not everyone in the industry would agree on the details, but the Fisheries Act at least was due for an overhaul. "Technology's changed, so the operational reviews will bring the Act into 2015-16, and make the most of the efficiencies of modern digital technology, amongst other things
we've learned in the meantime," Mr Clement said.
Click here to read the full report.



Seafood New Zealand Chair George Clement.


Lack of support for recreational fishing areas

Radio New Zealand (August 20) reported on Seafood New Zealand expecting the creation of recreational fishing areas to be contentious, as the Government embarks on a review of fisheries management. The report quoted Seafood New Zealand chairman George Clement as saying everyone agreed a review was timely but there was not universal support in the industry for recreational-only fishing areas. "It's really an allocation of selected space for preferential use by one group. There's a lot of moving parts in there about whether that's desirable, how it's done, under what conditions and what transfer of rights has to occur," Mr Clement said.
Click here to read the full report.



Highlights from the 2015 Seafood Industry Conference


Click the photo above for a link to our Conference Media Centre, which features the day's highlights, including some speaker presentations. We will be loading more videos over the coming days.



Ngai Tahu Seafood appoints new board members

The Southland Times (August 18) reported on two new directors being appointed to the Ngai Tahu Seafood Board -  Craig Raniera Ellison, who will chair the board, and Dr Richard James.
Click here to read the full report.




A big shout out to everyone for sharing New Zealand Seafood Industry Conference updates via social media through the day on August 19. #nzseafood was much talked about, especially on Twitter, and was trending as the third most popular topic in New Zealand on the day.