Seafood New Zealand Friday Update 30 October 2015



Friday Update is Seafood New Zealand's weekly email from our Chief Executive.

Tim Pankhurst's Captain's Blog
Friday, October 30, 2015




Snapper at the Sydney Fish Market, in an "Australian" fisheries communications strategy kit. 


Selling the seafood story and winning the Cup

Selling Our Story, was the theme of the Australian seafood industry’s conference in Perth this week.
The Federal Government is so keen to increase confidence and pride in seafood it has stumped up $800,000 to develop a communications strategy.
That has included extensive market research that has found the industry image lacks emotional warmth. Further, seafood does not enjoy the cultural connection Australians have with the farmer and the land as experienced by the livestock industry.
Sustainability and perceived overfishing are also of concern.
There are similar issues in this country but there are also some encouraging signs.
A Nielsen survey late last year on behalf of Seafood NZ found the industry’s reputation is improving, sitting above oil and gas, forestry and dairy, but below wine.
In the year since, the state of New Zealand fisheries has continued to improve, as evidenced by Ministry for Primary Industries stock assessments and the environmental stocktake showing the proportion of stocks subject to overfishing in 2014 had fallen to less than 5 per cent.
The survey is being repeated next month and will provide important trend data.
Fisheries can be even better managed if the missing part of the Quota Management System – the recreational catch – is recorded.
That was the point Sanford drove home this week by offering to cease snapper fishing in the Hauraki Gulf provided recreational fishers record every fish they land and supply the data to the Ministry for Primary Industry using smartphone apps such as Fish4All.
“Half or more of what’s taken out of the Gulf is currently unreported, meaning we have a massive hole in the information available on the health and size of the fish stocks,” chief executive Volker Kuntzsch said.
The recreational sector is having as much impact as commercial boats on the snapper fishery, which will only face increasing stress from Auckland’s rapidly growing population.
Environment Minister Nick Smith was quick to respond, saying the discussion Sanford had triggered was helpful.
He confirmed a requirement for compulsory reporting of recreational catch would be considered in the pending fishing park proposal for the Gulf and Marlborough Sounds. A discussion paper, originally due last November, is now expected “in the next few months”.
Forest & Bird was even moved to issue a rare statement in support of “real leadership by the commercial sector”.
Back in Perth the Aussie fisheries’ information kit drew a smile from Kiwis at the conference.
One of the main images is of fresh snapper sitting in bins of ice at the Sydney Fish Market. 
The biggest selling fish at the market is snapper. New Zealand snapper.
But then, on the Virgin Australia in flight entertainment, Neil Finn features under Australiana music.
So Australians feeling proud about New Zealand seafood – and music – is fine by us.
And as surely as Aussies mumble and mangle their vowels to stop the flies getting in, the All Blacks will triumph at Twickers on Sunday morning.
Even if we did put the Bledisloe Cup up as well, something the Aussies never recommended when they held it back at the turn of the century, it would not be at serious risk.
The Aussie scribes were so desperate this week, The Australian featured the All Blacks losing to Llanelli in 1972 and Munster in 1978. Just when we had almost got over it.
And the Financial Review moaned the Commonwealth’s FutureFund, safeguard of Aussie pensions, had two Kiwis at its head.
“These New Zealanders are directing Australian taxpayers’ hard earned while they root for us to lose at Twickenham. The FutureFund’s Board of Guardians ought to have a long, hard look at themselves.”
Ah the Aussies, ya gotta love them.
Especially when they buy our
seafood and come second in the
Rugby World Cup.



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In the Media



'Major relief' as bodies recovered from sunken FV Jubilee

The Press (October 29) reported on Navy divers having recovered the third and final crewman on board the FV Jubilee, 11 days after the fishing trawler sunk off the Canterbury Coast. The news came as "major relief" to grieving families. Terry Donald Booth, 55, of the Nelson area, Paul Russell Bennett, 35, of Motueka, and Jared Reese Husband, 47, of Timaru, were on the Ocean Fisheries trawler when it sank on October 18.
Click here for full report



Sanford lays down challenge to Hauraki Gulf recreational fishers 

Stuff (October 28) reported on Sanford chief executive Volker Kuntzsch saying the company was prepared to stop all commercial fishing in the Hauraki Gulf if recreational fishermen record and report their catch. Kuntzsch made the offer in a speech to the Hauraki Gulf Forum's annual meeting on Tuesday. "Complete transparency and data on all fishing in the Gulf is an important future step to preserving the fish stocks for future generations," Kuntzsch said.
Click here for full report 
Link to Sanford's media release



Sanford chief executive Volker Kuntzsch.



Fish stocks doing well, Environment Aotearoa report confirms 

Stuff (October 23) reported on Seafood New Zealand's response to an independent environment stocktake showing New Zealand fish stocks are in good shape. The Environment Aotearoa 2015 report, a comprehensive, independent and nationwide set of statistics released by the Ministry for the Environment and Statistics New Zealand, said that commercial fisheries are sustainably managed and overfishing is decreasing. Seafood NZ chief executive Tim Pankhurst said the report confirmed the body of science saying that fish stocks were in good heart and improving.
Click here for full report



Best grade Leigh snapper. Photo: Chris Sisarich



Fishermen for seabird safety

Stuff (October 22) reported on commercial fishers swapping tips and techniques to keep seabirds away from their boats during a half-day workshop in Nelson last week. The seabird bycatch mitigation workshop had 16 participants, including skippers, crew members and company representatives from Altair, Solander Group and Talley's. "Local fishermen are already aware of the need to keep seabirds safe from harm while they're out on the water, but the workshop opened our eyes to some new ideas," skipper Mike Smith said. The session was organised by Southern Seabird Solutions Trust and Leigh Fisheries.
Click here for full report



Mollyhawks feed on scraps from a fishing boat. Photo: Craig Simcox/Fairfax NZ



Fishy plans for students' aquabot

Stuff (October 26) reported on an aquatic robot designed by a group of year 12 Marlborough students that could be used to survey fish in the Sounds. Marlborough Boys' College teacher Christine Ward said the boys' robot sparked attention from New Zealand King Salmon after they won an aquabot competition in Nelson
last Sunday.
Click here for full report



Student aquabot designers (from left) Zac Mortimer, Luke Kenyon, Theo Martin-Babin and Cameron Brown. Photo: Stuff.



Southland Seafood Industry Dinner  

This year's dinner will have two guest speakers from across the ditch, who will speak about the boom, bust and rebuild of the West Australia rock lobster fishery and industry. John McMath, CEO, West Australia Rock Lobster Industry Council and Wayne Hosking, CEO, Geraldton Fishermen’s Co-op.
Friday, November 27, 6.30pm onwards at the Ascot Park Hotel, Invercargill.
Tickets $65 each (drinks extra). Contact Malcolm Lawson on 0272090762 ( or Graeme Wright on 0272219320 (